Hi, I am Aditya
I write Copy That Sells

From nudging users with the right notification to shaping how a brand sounds across channels, I’ve spent the last few years writing words that always generate revenue.

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Here's What I Do Best

Copywriting
I write copy that sells without sounding like it's trying to.

Ads, products pages, scripts, emails, landing pages, whatever the brand needs to get someone from "maybe" to "yes."
Marketing Strategy
Every brand needs a different and unique mix.

I figure out what drives demand and build a plan that helps people buy, not bounce.
User Lifecycle
Notifications, emails, funnels and every step in between.

I fix the small decisions in the journey that decide whether someone converts or disappears
Creative Direction
From scripting creators to shaping brand tone and planning content, I guide the creative side to ensure creative ideas that convert.

A Little About Me

I like understanding how things work. Not in a technical way, but in the way people think, choose and respond to what’s put in front of them. Writing became the easiest way to explore that, and marketing gave me enough moving parts to stay interested.

Over time I found myself working across a little bit of everything: copy, strategy, journeys, creators, experiments. I enjoy the variety. I enjoy the problem-solving. Mostly, I enjoy the moments when something clicks and the work finally starts behaving the way it should.

I’m 26, living in Delhi, and outside of work, I’m usually giving someone something to laugh about. I like keeping things light, staying curious and building things that make sense to me. The rest follows naturally.

Being Flawless At Foxy

From going viral on Social Media to setting up automated connections that caused a 20% increase in daily orders at 0 cost, find out about my journey at Foxy

Going Hyperspeed at HiPer

6 months, 1 brand new D2C brand. Here’s how we hit 100 daily orders just half a year after starting

Feeling Boho at Boho Botanist

From managing influencers to reviving sales, here’s what I did at Boho

Hustling at CupShup

1 AM Meetings. 1 Day Deadlines. 100% Success.